What This System Does
This is a short, practical system for turning missed webinar sales into real revenue after the webinar is over.
NOT by:
- • Rewriting your pitch
- • Adding urgency or fake scarcity
- • Sending 12 more follow-up emails
It works by doing something most funnels never do:
Ask people why they didn't buy — and respond like a human.
What Actually Happened (The CHRZ Post-Webinar System)
After one webinar, instead of moving on to the next launch, CHRZ did something simple.
I texted every lead a short message with a one-question quiz asking why they didn't buy.
No pitch. No pressure. Just a clean question.
If they answered "price," I offered a 50% discount on the spot — privately, one-to-one.
Not as a promo. Not as a deadline gimmick. Just as a fit check.
And it converted.
Not because of the discount — but because the timing and context were right.
This guide shows you how to run that system properly.
Why Most Post-Webinar Funnels Fail
Most webinars treat sales like a single event:
- 1. Pitch
- 2. Cart open
- 3. Follow-ups
- 4. Done
But most people who don't buy aren't saying "no."
They're saying:
- • "I need one thing cleared up"
- • "I'm unsure"
- • "This makes sense, but not at that price"
Most funnels never give them a way to say that.
This system does.
How the System Works
You respond using the right channel
- • Email for clarity
- • Text for speed
- • Calls for certainty
That's it.
Module 1: The Rules (Read This First)
This system only works if you follow these three rules.
Rule 1: You're not "overcoming objections"
You're identifying friction.
If someone says price, it doesn't automatically mean discount. It usually means the risk feels too high right now.
Rule 2: Discounts stay private
You never announce this publicly.
You never anchor your offer around it.
It's a one-to-one resolution, not a promotion.
Rule 3: Timing matters
This works best within 24–72 hours of the webinar.
The longer you wait, the colder it gets.
Module 2: Post-Webinar Email Templates
Purpose: Let people self-identify what stopped them.
Email 1: The Check-In
(send within 24 hours)
Subject: Quick question
Hey [First Name],
Quick question — not a pitch.
I saw you joined the webinar but didn't move forward, and I want to make sure I'm not missing something.
If you don't mind, just reply with the option that fits best:
A) Timing isn't right
B) Price felt off
C) Not sure it's a fit
D) Didn't finish watching
E) Something else
That's it.
Appreciate it,
[Your Name]
Email 2: Price Follow-Up
(only if they say "price")
Subject: Re: quick question
Thanks for being honest.
When someone says price, it's usually one of two things:
- The value is there, but the risk feels high
- Or the timing makes it hard to justify
Before I assume anything — which one is it for you?
Just reply with one word and I'll take it from there.
Module 3: Text Message Sequences
Purpose: Get fast, honest responses without pressure.
Only use text after at least one email touch.
Text 1: The Question
Hey [Name], it's [Your Name] — you joined the webinar earlier.
Quick question so I can improve things:
What stopped you from moving forward?
Reply with:
Price
Timing
Fit
Didn't finish watching
Text 2: The Conditional Offer
(price only)
Got it — appreciate you saying that.
If price is the only thing holding you back, I may be able to help.
If I could make the investment 50% lower, would this be a clear yes for you — assuming everything else feels aligned?
No pressure. Just want to be clean about it.
Text 3: Close the Loop
All good either way.
If now's not the time, I'll make sure you still get the replay and resources.
Thanks for the honesty.
Module 4: Call Scripts (When and How to Call)
Purpose: Resolve uncertainty, not sell harder.
Only call people who:
- • Replied
- • Engaged
- • Or said price or fit
Call Opener
Hey [Name], it's [Your Name].
This will be quick — I just wanted to understand if not moving forward was a timing thing or a fit thing.
Either answer is totally fine.
Price Path
If they say price:
That helps.
Usually when someone says price, it's not the number — it's the risk attached to it.
Let me ask you this:
If the price weren't a factor, would this be something you'd want to do?
(If yes)
Okay. In that case, here's what I can do.
I can offer a one-time 50% adjustment today so you can move forward without overthinking it.
No pressure.
No follow-ups if it's a no.
Would that make this a clear yes for you?
Clean Exit (if no)
Totally fair.
I'm glad we talked. I'll make sure you still get value from what you already have.
If timing changes later, you know where to find me.
That's the System
No pressure.
No urgency hacks.
No endless follow-ups.
Just honest conversations at the right time.